A decade of engineering excellence in digital commerce.
I am a Senior Frontend Developer and Technical Consultant operating at the intersection of Enterprise eCommerce, Artificial Intelligence, and Web Performance. My mission is to build digital experiences that are not just visually stunning, but strictly optimised for speed, conversion, and scalability.
At AYKO, I leverage deep technical expertise—from forensic performance auditing to modern AI integration—to give global brands a competitive edge. While my foundation is built on robust engineering principles and scalable CSS architectures, my primary focus is on delivering high-impact business outcomes.
Beyond code, I am committed to elevating engineering standards. I actively mentor junior developers, lead peer code reviews, and pioneer bespoke tooling—such as custom rapid-prototyping frameworks and starter themes—specifically designed to accelerate development cycles and maximise agency efficiency.
Trusted by industry leaders.
From global electronic giants and Premier League football clubs to market-leading retailers, I have engineered high-performance digital solutions for a diverse roster of ambitious brands.
How I can help your business.
I provide specialised technical leadership that bridges the gap between complex engineering and commercial success.
01.Performance Consulting
I conduct forensic performance audits to identify bottlenecks and optimise site speed, directly impacting your conversion rates and organic search ranking (SEO).
02.Enterprise eCommerce
Specialising in Adobe Commerce (Magento 2) and Shopify, I build scalable, high-conversion technical architectures designed for long-term business growth.
03.AI Strategy & Integration
I help businesses leverage Large Language Models and AI automation to streamline internal workflows and create smarter, more intuitive customer experiences.
Complementing my core engineering focus, I bring a holistic understanding of the digital ecosystem—including extensive experience in marketing strategy, SEO, paid advertising, social media, and graphic design.
Professional Evolution
Senior Frontend Developer @ AYKO
Optimising eCommerce ecosystems for enterprise clients using Adobe Commerce (Magento 2). delivering seamless digital experiences and providing comprehensive technical guidance.
Senior Developer @ Big Eye Deers Ltd.
Executed detailed web performance audits and modernised Magento 2 frontends. Led peer code reviews and delivered complex sites across Adobe Commerce, Shopify, and WordPress.
Senior Frontend Developer @ Pinpoint
Spearheaded a complex, award-winning Klevu Search integration and pioneered a bespoke SCSS-based Adobe Commerce starter theme. Delivered internal talks on Web Performance and mentored junior developers.
Frontend Developer @ Pinpoint
Lead Frontend Developer on multiple Magento 2 builds. Facilitated client communication and accurate project scoping while ensuring high-quality delivery.
Frontend Developer @ Flavour Warehouse
Lead Developer on a B2B 'Batch Ordering System', designed to streamline the ordering process for wholesale clients resulting in increased conversions whilst reducing time on site.
Technical SEO @ Flavour Warehouse
Managed SEO for a portfolio of global sites. Transitioned into frontend development to implement critical UI/UX improvements driven by SEO needs.
Ecommerce Specialist @ Clear Prospects Ltd
Redesigned and built websites for B2B/B2C sectors. Led the migration project from Drupal 6 to Drupal 8, optimising for both user experience and search performance.
Search Marketing Executive @ EKM
Managed SEO and content strategies for the UK's largest cloud-based eCommerce platform. Lead a successful domain migration project that increased organic traffic.
Have a project in mind?
I'm always open to discussing new ideas, creative projects or opportunities to be part of your vision.